4-7 September, 2019

27th International Food Products & Processing Technologies Exhibition

Tüyap Fair Convention and Congress Center
Istanbul, Turkey


05 September 2017

Why tea makers come to WorldFood Istanbul

WorldFood Istanbul, Turkey’s meeting place for the food and drink industry, attracts exhibitors from every corner of the Earth across many sectors. 
Tea is one of the biggest individual industries represented at the show, taking in suppliers from some of the chief tea producing states. Sri Lanka is one of these.
We spoke to Hasitha de Alwis, Director of Promotions, Middle East, Gulf States, North Africa, at the Sri Lanka Tea Board to find out why the organisation is exhibiting at WorldFood Istanbul 2017, the state of the Turkish tea market, and what the future holds for Sri Lankan tea in the Middle East.

What is the Sri Lanka Tea Board?
The Sri Lanka Tea Board is the nation’s top body responsible for supervising, regulating, developing, monitoring, and promoting Ceylon tea.
The global advertising and propaganda activities for Ceylon tea in important target markets are also carried out by the Tea Board.
As a fully state owned institution, our organization is not directly involved in commercial activities but assist and facilitate the private sector to sell and market the product overseas. In that effort, the Sri Lanka Tea Board is sponsoring the following tea exporting companies within a uniquely designed national tea pavilion at WorldFood Istanbul 2017.
Exhibitors will be displaying Ceylon teas in a wide range of gourmet packaging and a diverse collection of exotic products.
Classic Teas (Pvt) Limited
Shan Teas Teas (Pvt) Limited 
Imperial Teas (Pvt) Limited
Ceylon tea Land (Pvt) Limited

Is Turkey a large market for Ceylon tea?
Turkey has always been one of the most important destinations for Ceylon tea and continues to maintain its pivotal position within the first five largest tea buying countries from Sri Lanka. As a matter of fact, Ceylon tea dominates the Turkish retail market after local teas, with a market share of 70-80% in the imported sector.

What sets Ceylon tea apart from its competitors? Why should attendees visit your booth at WorldFood Istanbul?
Specialized manufacture under the orthodox system, which very few countries in the world are adopting, resulting in an end product of superior quality with consistency and a unique taste. Ceylon tea is almost impossible to replicate due to a combination of reasons such as climate, topography, monsoons, soil, rainforest, manufacturing methods, and 150 years of experience. 
In just one sentence, Ceylon tea is unparalleled in value for money.
What are you goals at WorldFood Istanbul this year?
Expand market share for Ceylon tea through the private sector by building bridges with importers, buyers and distributors with further consolidation of the present strong position.

Are you optimistic about Ceylon tea's prospects on the Turkish market?
Ceylon tea has been loved by Turkish people for many decades.  With the evolvement of the industry, new product innovation and packaging diversity is taking place at an amazing speed. These new revolutionary items will be on display for the visitors to see and taste at the World Food Istanbul 2017.