4-7 September, 2019

27th International Food Products & Processing Technologies Exhibition

Tüyap Fair Convention and Congress Center
Istanbul, Turkey


22 August 2017

Afghanistan USAID's RADP-N Project

WorldFood Istanbul welcomes 98 international exhibitors from 20 countries this year – including three of Afghanistan's chief dried fruits and nuts companies. While Turkey is a large producer in this category, domestic demand is huge enough that Turkish buyers' search for supplies takes them beyond the Middle East.
We spoke to Mazar Dried Fruits Association, TAK Dried Fruits Company, and Jamshid Ramin Trading Ltd., all exhibiting under the umbrella of Afghanistan USAID's RADP-N Project, about what brings them to Istanbul in 2017, what Afghanistan can offer Turkish buyers product-wise, and what they hope to achieve at this year's show. 

Please tell us about your companies – What are you bringing to Istanbul this year?
Mazar Dried Fruits Association (MDFA): Mazar Dried Fruits Association was established in 2008 with 60 members, and is based in Mazar-e-Sharif city in Balkh province. The association aims at improving the quality and quantity of Afghan dry fruits and nuts. In Istanbul, the association will exhibit almonds, pistachio, raisins, and walnuts. 
TAK Dried Fruits Company: TAK Company was registered in AISA in 2016, with the aim of exporting processed dry fruits and nuts of an international standard.

TAK has installed cutting-edge equipment in its processing line for washing, cleaning, processing and packaging dried fruits. 
We plan to exhibit berries, raisins, dried apricots, pistachios, walnuts, walnut kernels, dried figs, and plums.
Jamshid Ramin Trading Ltd.(J&R): Jamshid Ramin Trading Ltd was established in 1994 and since then it has been engaged in processing and exporting dry fruits and nuts from Afghanistan to several international destinations. The company is based in Mazar-e-Sharif city, Afghanistan. The company will exhibit dried fruits like almonds, pistachios, dried apricots, soap root, sesame seeds, raisins (black, red and golden), walnut kernels, green mung, mushrooms and cumin seeds at World Food Istanbul.  
Why have you decided to target the Turkish market?
MDFA: Mazar Dried Fruits Association participated in many exhibitions in India and Dubai, and visited some Turkish traders who were interested in dried fruits from Afghanistan, therefore we decided to maintain direct trade relationships with Turkish traders.

TAK: As we investigated, demand for Afghanistan’s dried fruits is increasing in the Turkish market and it can be a bridge between Afghanistan and European countries. If we could find our market in Turkey, we can export our products to European countries as well.
J&R: Turkey is an international market where we could get into other international markets, such as European countries.

What is the competitive advantage of your products in Turkey?
MDFA: Afghanistan’s dried fruits are organic and have the best quality and taste. These products will be sold for reasonable prices.
TAK: Afghanistan is the chief exporter of organic dried fruits in the region. Therefore these products are enjoying best quality and taste - and we can offer them in the market at reasonable prices.
J&R: Afghanistan’s dried fruits are good in quality and organic in nature so they will meet customers’ expectations.

What are you hoping to achieve at this year’s WorldFood Istanbul?
MFDA: We would like to maintain direct trade relationships with Turkish traders, and we hope to establish a good market for Afghanistan’s dried fruits in Turkey through this exhibition.
TAK: We hope that this exhibition will help us meet our targets and expectations. We would like to find markets and customers for our products in Turkey.
J&R: We would like to attract more customers and find best markets for our products through this exhibition. We hope WorldFood Istanbul will help us increase our exports to Turkey, and from Turkey to European countries.  

What message would you give to World Food Istanbul’s visitors about your company, and why the visitors should choose dried fruits from Afghanistan?
MDFA: Mazar Dried Fruits Association is the supplier of best quality dried fruits in Afghanistan.
TAK: We are the only company in Afghanistan which has invested in cleaning, processing and packaging of dried fruits in Afghanistan based on international standards. We are trying to introduce our company’s fine processed dry fruits and nuts products to international customers. 
J&R: Jamshid Ramin Ltd focuses on the quality of its products and customers’ expectations, it guarantees the quality of its products. Customers should choose dried fruits from Afghanistan for the following reasons:
Good quality
Organic nature
Good taste and reasonable price

You can meet these three dried fruit specialists, plus hundreds of other fruit and vegetable suppliers, at WorldFood Istanbul this September. Click here for a free e-ticket to the exhibition.