4-7 September, 2019

27th International Food Products & Processing Technologies Exhibition

Tüyap Fair Convention and Congress Center
Istanbul, Turkey

News

19 December 2017

The healthy option: Organic food in Turkey


The global market for organic and health foods is pretty massive – worth somewhere in the region of $86 billion worldwide. Food security and quality is emerging as a top priority for consumers everywhere, hence why organic is the big trend in food right now.
 
But how about Turkey? Is it going green food-wise? Let’s find out. 
 
Organic food in Turkey
 
A young, increasingly affluent population is changing the Turkish perception of organic food and drink. Previously, it was seen as a luxury; out of reach for the majority of Turks. But, happily for producers, Turkey’s GDP per capita has risen to over $11,000 a year, boosting purchasing power.
 
What was once “high-end” is now “everyday” for Turkish buyers.
 
Health foods’ popularity is starting to take off. Sales of such products have risen considerably across the last decade, rising 24% between 2013-2014, and 50% again across the next two years. Following such growth, annual sales should be worth in excess of $170 million by 2020.
Domestically, covering all production and sales, organic food is a $500 million market in Turkey.
 
Turkey’s organic food favourites
 
Turkey is a massive exporter of fruits and vegetables, and its agriculture sector is taking a more healthy direction as a result. Sabahat Güllüoğlu, the government official overseeing Turkish organic agricultural development, is pushing for 5% of current cultivatable land to be turned over to organic practices by 2023.
In fact, as much as $100 million out of Turkey’s huge fruit and vegetable exports come from organically grown varieties. 
But, crucially, the scope for importers is getting wider. More health-conscious Turks with more money to spend are not afraid of paying a little extra for top quality goods, either for themselves or their children.
 
The below are the current top three sectors for greener eating in Turkey:
 
Dairy (including cheese) – 21.8%
Baby food – 14.8%
Snacks (sweet & savoury) – 13.6%
Other product groups with strong sales potential include oils and fats, organic spreads like olive oil-based butter alternatives, and baked goods.
 
Supermarkets and similar mass-food retailing outlets are where much of the imported organic produce is sold across Turkey. In fact, Turkey is quickly moving away from traditional bazaars and independent sellers towards huge chains. 
80% of organic sales occur in Turkey’s supermarkets. A further 5% of sales are handled by specialist sellers.
 
Meet Turkish organic food buyers at WorldFood Istanbul
 
With growing awareness, sales, and support, organic food is moving fast throughout Turkey. To meet the retailers, wholesalers, importers, buyers, and more decision makers, behind this growth, be at WorldFood Istanbul.
 
Exhibiting puts you in front of an audience of over 15,000 buyers from across the whole of Turkey’s food and drink industry. The show is the perfect chance to get your products into a new, massive market; hungry for the very best in organic food.
For more information, or to book your stand, contact our team today.
 
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