5-8 September, 2018

26th International Food Products & Processing Technologies Exhibition

Tüyap Fair Convention and Congress Center
Istanbul, Turkey

News

05 June 2018

The market for Swiss & Austrian food & drink in Turkey


The international WorldFood Istanbul food and drink exhibition provides a platform for manufacturers in these countries to meet with Turkey’s top food and drink buyers. Let’s examine how Swiss and Austrian foodstuffs are making an impact in Turkey.


Austrian food & drink in Turkey enjoys impressive growth

 
Right now, Austrian agricultural exports are on a roll. In 2017, they grew globally by over 7% for a total of €11 billion. Momentum has been building across the decade – and this is reflected in Austrian food and drink exports to Turkey.
 
Such shipments grew 16.7% between 2015 and 2016, data from the MIT Atlas of Economic Complexity reveals. Monetarily, they hit a total of $110.8m.
 
So, what is at the forefront of these exports? Below are Austria’s top five export products to Turkey for 2016:
 
Flavoured & mineral waters - $34.1m
Cereals - $6.61m
Processed fruits & nuts - $3.12m
Cheese - $2.35m
Chocolate - $1.5m
 
From the top, flavoured waters and packaged, mineral waters are enjoying a popularity burst in Turkey right now. More Turks are living busier lifestyles than ever before, meaning they want to pick up packaged options while on the move. Total consumption comes to around 4.8bl litres a year – and the beverage market is expected to grow 4.9% from now until 2021.
 
 
Elsewhere, cheese and chocolate are notable products (pay attention Swiss exporters!).
 
Confectionery in Turkey is extensive; a market worth $3.5 billion with imports valued at around $130.9m. 70% of total imports are chocolate products. That’s because there is no local production of cocoa in Turkey. Raw ingredients are shipped in, but there is an increasing trend towards full finished products, like chocolate bars.
 
Turkey imports over $25 million worth of cheese against a backdrop of $90 million total dairy products. Cheese itself enjoys a close, healthy relationship with Turkish consumers. It’s a part of everyday breakfasts, seen as essential towards enjoying a health, balanced wellbeing.
 
Imported options are enjoying increased demand too. Tourism, a major industry in Turkey, is recovering after some poor performing years. This means foreign foods, designed to satiate homesick travellers, are being imported in larger quantities. Cheese is one such product.
 

Swiss food has strong potential in Turkey

 
Swiss producers mirror their Austrian cousins in that top products are very much in-demand by Turkish consumers right now.
 
For example, Switzerland’s top two food and drink exports to Turkey in 2016 were flavoured and mineral waters and chocolate. The top five looks like:
 
Flavoured & mineral water - $17.9m
Chocolate - $5.38m
Butter - $4.36m
Coffee - $3.61m
Hazelnuts - $1.78m
 
From here, it’s obvious to see the sectors that Swiss producers can do well in – especially packaged flavoured waters, chocolate, dairy products – and even nuts.
 
Now you know your options, where can you find the buyers searching for these products? At WorldFood Istanbul, Turkey’s leading international food and drink exhibition.
 

Join us at international food & drink exhibition WorldFood Istanbul

 
Worldfood Istanbul is visited by thousands of industry professionals every year, including retailers, wholesalers, HoReCa sector representatives, and many more.
 
It is the ideal place to get your products seen by the Turkish buyers who matter most, reach a new sales geography, and grow your sales in Turkey and beyond.
 
They all attend the show to find the latest products from international producers – so be there to grab your slice of Turkey’s $5 billion import market.
 
 
Questions or queries? Contact our team today.


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